Hotels.com

London, UK

Project Goal

Determine trends to inspire Brand Communications campaigns and a campaign evaluation process.

Faculty Advisors

Ford Motor Company Co-Director of the Joel D. Tauber Institute for Global Operations

Professor of Technology and Operations

Hyun-soo Ahn is a professor of Technology and Operations and Ford Motor Co. Director of Tauber Institute for Global Operations at the University of...

MAP Type

Industry

Function

Class Year

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