ICICI Bank

Mumbai India
Project Goal
Create a plan to scale up active users of ICICI's InstaBIZ platform from 1 million to 7.5 million in next financial year, which will support ICICI in becoming SMEs' preferred bank

Faculty Advisors
Accenture Professor of Computer Information Systems
Professor of Technology & Operations
Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross...
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Lecturer of Marketing
Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business in...
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