Conduct strategic market segmentation research with corresponding recommendations for product pricing and positioning of our entry-level product by industry and use-case.
Harvey C. Fruehauf Professor of Business Administration
Professor of Strategy
Co-Director of ICOS
Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...
Create a robust and scalable business model in the fruits and vegetables (F&V) space which could lead to a sustainable business that significantly enhances value for F&V farmers in India...
