IdeaScale
Berkeley, CA
Project Goal
Conduct strategic market segmentation research with corresponding recommendations for product pricing and positioning of our entry-level product by industry and use-case.
Faculty Advisors
Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...
Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...
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