Indian Hotels Company Ltd.

Bengaluru, India
Share
Project Goal

Create a go-to-market strategy to launch silver tourism.

Faculty Advisors

M.S. Krishnan
  • Accenture Professor of Computer Information Systems
  • Professor of Technology & Operations
Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at...
Sugato Bhattacharyya
  • Associate Professor of Finance
Sugato’s research and teaching interests are in corporate finance.
Industry
Region
Class Year
2022

More MAP Successes

Broomfield, CO; Brighton, MI and Wilmot, WI
Develop a strategic marketing plan to drive growth of season pass sales and destination visitation from urban markets.
Nairobi, Kenya and Dar es Salaam, Tanzania
Provide a roadmap and entry-strategy for Java House to enter Tanzania.
India
Develop a concrete five-year growth plan for the hospital.