ITC Limited

Punjab state, India; Madhya Pradesh state, India; Uttar Pradesh state, India

Project Goal

Evolve strategies and a business model for creating a differentiated and efficient supply chain benefiting all stakeholders.

Faculty Advisors

Ted London

Ford Motor Company Clinical Professor of Business Administration

Senior Research Fellow, William Davidson Institute

Ted London is the Ford Motor Company Clinical Professor at the University of Michigan’s Ross School of Business and a senior research fellow at the...

Jim Walsh

A.F. Thurnau Professor

Gerald and Esther Carey Professor of Business Administration

Professor of Management & Organizations

Professor of Strategy

In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...

MAP Type

Industry

Function

Region

Class Year

More MAP Successes

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Develop a marketing and branding strategy for the Manak Manch Program & India and Sustainability Standards (ISS) conference.

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Conduct market assessment to identify test markets for a new business model.

General Motors Corporation

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Complete a competitor benchmarking analysis.