Java House (Africa)

Nairobi, Kenya and Dar es Salaam, Tanzania
Share
Project Goal
Provide a roadmap and entry-strategy for Java House to enter Tanzania.

Faculty Advisors

Rajeev Batra
  • Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
Lynda Oswald
  • Louis and Myrtle Moskowitz Research Professor of Business and Law
  • Chair of Business Law
Lynda J. Oswald is the Louis and Myrtle Moskowitz Research Professor of Business and Law and Area Chair of Business Law at the Stephen M. Ross School...
Industry
Region
Class Year
2017

More MAP Successes

Rochester Hills, MI
Provide a roadmap for how to best commercialize a disruptive ICD coding solution.
India
Perform a market analysis and create a financial model for an overarching ecosystem to support the micro small medium entrepreneurs (MSME) sector in Madurai, India.
Mumbai, India
Design a brand strategy to help a sub-compact SUV achieve exponential sales growth.