Java House (Africa)

Nairobi, Kenya and Dar es Salaam, Tanzania
Project Goal
Provide a roadmap and entry-strategy for Java House to enter Tanzania.
Faculty Advisors
Rajeev Batra
Rajeev Batra
Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
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Lynda Oswald
Lynda Oswald
Louis and Myrtle Moskowitz Research Professor of Business and Law
Lynda J. Oswald is the Louis and Myrtle Moskowitz Research Professor of Business and Law at the Stephen M. Ross School of Business at the University...
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MAP Type
Full-Time MBA MAP
Industry
Other
Function
Strategic Planning
Marketing/Sales
Region
Africa
Class Year
2017
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