Java House (Africa)

Nairobi, Kenya and Dar es Salaam, Tanzania
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Project Goal
Provide a roadmap and entry-strategy for Java House to enter Tanzania.

Faculty Advisors

Rajeev Batra
  • Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
Lynda Oswald
  • Louis and Myrtle Moskowitz Research Professor of Business and Law
Lynda J. Oswald is the Louis and Myrtle Moskowitz Research Professor of Business and Law at the Stephen M. Ross School of Business at the University...
Industry
Region
Class Year
2017

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