Java House (Africa)

Nairobi, Kenya and Dar es Salaam, Tanzania
Share
Project Goal
Provide a roadmap and entry-strategy for Java House to enter Tanzania.

Faculty Advisors

Rajeev Batra
  • Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
Lynda Oswald
  • Louis and Myrtle Moskowitz Research Professor of Business and Law
Lynda J. Oswald is the Louis and Myrtle Moskowitz Research Professor of Business and Law at the Stephen M. Ross School of Business at the University...
Industry
Region
Class Year
2017

More MAP Successes

Israel
Design Paragate's corporate and U.S. business strategy focusing on how to penetrate the U.S. market through key alliances and clinical implementation models.
Raleigh, NC and Detroit, MI
Create and propose a strategic plan focusing on IoT solutions for entering the connected car market.
Nepal

Determine a sustainable financial model for Better Brick - Nepal, a market-based program that is transforming Nepal's brick industry by eliminating forced, bonded, and child labor.