Kraft Heinz Company

Amsterdam, Netherlands, Santiago, Chile, Bangkok, Thailand, Kuala Lumpur, Malaysia
Share
Project Goal

Create a global commercial market entry strategy for Kraft Heinz's export business.

Faculty Advisors

James P. Walsh
  • A.F. Thurnau Professor
  • Gerald and Esther Carey Professor of Business Administration
  • Professor of Management & Organizations
  • Professor of Strategy
Research, teaching, and service define my professional life. Two qualities distinguish much of my work. I am fascinated by cross-level relationships...
Brian Talbot
  • Professor Emeritus of Business Administration
  • Professor Emeritus of Operations and Management Science
Brian Talbot's current research focuses on the development of heuristic and optimal solution procedures for production and manpower planning, vehicle...

More MAP Successes

India
Determine market entry strategies in several global markets for a hand-cranked defibrillator.
Sunnyvale, CA
Develop a strategy to manage Google's emerging market currency risk.
Raleigh, NC and Detroit, MI
Create and propose a strategic plan focusing on IoT solutions for entering the connected car market.