Krowdy

San Francisco, CA
Project Goal
Conduct a U.S. market analysis and devise a go-to-market strategy including promotion, distribution, and pricing.

Faculty Advisors
Harvey C. Fruehauf Professor of Business Administration
Professor of Strategy
Co-Director of ICOS
Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...
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Lecturer of Marketing
Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business in...
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