Lawrencedale Agro Processing India Private Limited

India
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Project Goal
Establish a branding strategy for India's pioneering fresh produce brand.

Faculty Advisors

Rajeev Batra
  • Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
M.S. Krishnan
  • Accenture Professor of Computer Information Systems
  • Professor of Technology & Operations
Dr. M. S. Krishnan (“Krishnan”) is the Associate Dean, Executive Education and Executive-MBA, Accenture Professor of Computer Information...

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Outline a corporate engagement strategy for PIO.
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