Microsoft Corp.

Seattle, WA
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Project Goal

Determine a B-2-B enterprise customer acquisition and retention strategy for one of Azure's fastest growing services.

Faculty Advisors

Nigel Melville
Nigel Melville
  • Associate Professor of Technology and Operations
Nigel Patrick Melville is an American sociotechnical scientist, associate professor of information systems at the University of Michigan’s Ross...
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Anocha Aribarg
Anocha Aribarg
  • Professor of Marketing
Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling...
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MAP Type
Full-Time MAP
Industry
Region
Class Year
2022

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