Microsoft Corp.

Seattle, WA
Project Goal

Determine a B-2-B enterprise customer acquisition and retention strategy for one of Azure's fastest growing services.


Faculty Advisors
Associate Professor of Technology and Operations
Nigel Patrick Melville is an American sociotechnical scientist, an Associate Professor of Information Systems at the University of Michigan’s Ross...
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Professor of Marketing
Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...
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