Microsoft Corp.

Redmond, WA

Project Goal

Provide recommendations to help product marketing managers drive business impact.

Faculty Advisors

Professor of Marketing

Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized thought...

James Westphal

Harvey C. Fruehauf Professor of Business Administration

Professor of Strategy

Co-Director of ICOS

Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...