Microsoft Corporation

Redmond, WA

Project Goal

Reimagine new use cases for existing consumer technology.

Faculty Advisors

James Westphal

Harvey C. Fruehauf Professor of Business Administration

Professor of Strategy

Co-Director of ICOS

Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...

Erik Gordon

Clinical Assistant Professor

Professor Gordon's areas of interest are entrepreneurship and technology commercialization, venture capital, private equity, mergers and acquisitions...

MAP Type

Industry

Function

Class Year

More MAP Successes

MakeSpace

New York, NY

Formulate a detailed product & market expansion strategy for the US and Canadian markets.

UM Health System and U-M MedSport

Ann Arbor, MI; Allen Park, MI; Plymouth, MI; New York, NY; Pensacola, FL and Ft. Lauderdale, FL

Develop a 5-year business plan for the U-M Center for Sports Medicine and Joint Preservation (CSMJP).

Headspace Health

Santa Monica, CA, USA

Assess reasons for underutilization/low engagement of free products and develop a GTM strategy for equitable access to Headspace's products