Microsoft Corporation

Redmond, WA, USA
Project Goal
Develop a strategy to increase multi-service usage and cross-selling within Microsoft’s consumer apps & services portfolio leveraging the Microsoft Rewards loyalty program
Faculty Advisors
Allan Afuah
Allan Afuah
Professor of Strategy
Prof. (Dr.) Allan Afuah received his PhD from MIT. Dr. Afuah won the 2022 Academy of Management Review (AMR) Decade Award for the paper,...
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Jim Walsh
Jim Walsh
A.F. Thurnau Professor
Gerald and Esther Carey Professor of Business Administration
Professor of Management & Organizations
Professor of Strategy
In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...
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MAP Type
Full-Time MBA MAP
Industry
Technology
Function
Strategic Planning
Region
United States: West
Class Year
2023
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