Mondelez International

Chicago, IL
Share
Project Goal

Formulate a plan for strategic entry into premium chocolate space for Mondelez International.

Faculty Advisors

A. Yesim Orhun
  • Associate Professor of Marketing
  • Michael R. and Mary Kay Hallman Fellow
Yeşim Orhun is a multi-method quantitative marketing scholar who works in the fields of industrial organization and behavioral economics. In one...

More MAP Successes

Limerick, Ireland
Create a business plan and financial model for the Limerick Business Innovation Centre.
New York City, NY
Outline a business plan for how MLB Advanced Media can become a multi-sport online-streaming service network.
Wuxi, China
Propose an Impro 3D Printing services and market development strategy. Formulate a five-year services and market entry implementation plan to add competencies, cap ex, prototyping and low volume...