Mondelez International

Chicago, IL

Project Goal

Formulate a plan for strategic entry into premium chocolate space for Mondelez International.

Faculty Advisors

Associate Professor of Marketing

Michael R. and Mary Kay Hallman Fellow

Marketing Faculty Doctoral Coordinator

Yeşim Orhun is a multi-method quantitative marketing scholar who works in the fields of industrial organization and behavioral economics. In one...

MAP Type

Industry

Function

Region

Class Year

More MAP Successes

Tel Aviv, Israel

Construct a U.S. market assessment , modeling and projections

Boston, Chicago, or Frisco, MA, IL, or TX, USA

Develop and evaluate strategic and financial scenarios to disrupt an existing market segment.

Shanghai, China

Create a comprehensive go-to-market plan to maximize company growth