A. Yesim Orhun

A. Yesim Orhun

  • Assistant Professor of Marketing
Education
  • PhD University of California
  • Berkeley 2006

Contact Information

Phone
(734) 936-0175
Email
Room
R5416
Research

Yesim Orhun's research program focuses on exploring questions related to the relationship between market structure, product provision and price discrimination; and, the relationship between beliefs and utility.  She primarily uses empirical methods in studying product provision and price discrimination, and experimental methods in studying beliefs. Her research projects oftentimes offer a novel identification approach based on a theoretical and inter-disciplinary perspective that combines her background in Industrial Organization and Behavioral Economics.

She brings new insights from research to the classroom. When searching for a better strategy in complex business situation, she encourages students to employ critical thinking about possible strategies by identifying the relevant questions for the problem at hand, collecting and analyzing data to answer them while considering competitors'  and consumers' reactions.

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

Authors
Orhun, Y. and Venkataraman, S. and Chintagunta, P.
Published Date
2016

Source

Marketing Science
Volume: 
35
Issue: 
1
Pages: 
73-92
Ross Thought In Action
New research by Professor Yesim Orhun and PhD student Mike Palazzolo shows why low-income people are less able to buy in bulk for greater savings.

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