Newell Rubbermaid

Huntersville, NC; Atlanta, GA; Chicago, IL; Seattle, WA
Project Goal

Perform a market landscape assessment of technological innovations in commercial products and develop an innovation strategy

Faculty Advisors
Andy Hoffman
Andy Hoffman
Professor of Management & Organizations
Professor of Environment and Sustainability
Holcim (US), Inc. Professor of Sustainable Enterprise
Andrew (Andy) Hoffman is the Holcim (US) Professor of Sustainable Enterprise at the University of Michigan; a position that holds joint appointments...
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Michael Jensen
Michael Jensen
Professor of Strategy
My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...
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Newell Rubbermaid
MAP Type
Full-Time MBA MAP
Industry
Consumer Packaged Goods
Function
Marketing/Sales
Region
United States: Midwest
United States: South
United States: West
Class Year
2015
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