Owens Corning

Toledo, OH

Project Goal

Provide a market-entry recommendation to maximize Owens Corning's growth.

Faculty Advisors

Tom Lyon

Dow Professor of Sustainable Science, Technology and Commerce

Professor of Business Economics and Public Policy

Professor of Environment and Sustainability

Thomas P. Lyon holds the Dow Chair of Sustainable Science, Technology and Commerce, with appointments in both the Ross School of Business and the...

Venkatram Ramaswamy

Professor of Marketing

Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized thought...

MAP Type

Industry

Function

Class Year

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