Owens Corning

Toledo, OH
Share
Project Goal
Provide a market-entry recommendation to maximize Owens Corning's growth.

Faculty Advisors

Tom Lyon
  • Dow Professor of Sustainable Science, Technology and Commerce
  • Professor of Business Economics and Public Policy
  • Professor of Environment and Sustainability
  • Interim Area Chair of Business Economics and Public Policy
Thomas P. Lyon holds the Dow Chair of Sustainable Science, Technology and Commerce, with appointments in both the Ross School of Business and the...
Venkatram Ramaswamy
  • Professor of Marketing
Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized...
Class Year
2020

More MAP Successes

Seattle, WA
Formulate a go-to-market strategy for Amazon's B2C Certified Refurbished (CR) business.
Rochester Hills, MI
Provide a roadmap for how to best commercialize a disruptive ICD coding solution.
Uttar Pradesh, India
Build a strategy around Boond's microgrid data and develop ways to use it for financial modelling for community welfare.