Tom Lyon

Dow Professor of Sustainable Science, Technology and Commerce
Professor of Business Economics and Public Policy
Professor of Environment and Sustainability

Education
PhD Stanford University 1989
MS Stanford University 1984
BSE Princeton University 1981
Biography

Thomas P. Lyon holds the Dow Chair of Sustainable Science, Technology and Commerce, with appointments in both the Ross School of Business and the School of Environment and Sustainability (SEAS).  Professor Lyon is a leader in using economic analysis to understand corporate environmental strategy and how it is shaped by emerging government regulations, non-governmental organizations, and consumer demands.  His book Corporate Environmentalism and Public Policy, published by Cambridge University Press, is the first rigorous economic analysis of this increasingly important topic.   Professor Lyon earned his bachelor’s degree at Princeton University and his doctorate at Stanford University.  His current research focuses on corporate environmental information disclosure, greenwash, the causes and consequences of renewable energy policy, and voluntary programs for environmental improvement. 

Professor Lyon has been a visiting professor at Stanford University, the University of Paris, the University of California at Santa Barbara, the University of Chicago and at the University of Bonn, and a Fulbright Scholar at the Scuola Sant’Anna in Pisa, Italy.  He spent the academic year 2002/2003 as a Gilbert White Fellow at Resources for the Future in Washington, DC, and 2003/2004 as a visiting economist in the Antitrust Division of the U.S. Department of Justice.  Professor Lyon serves on the editorial boards of the Journal of Economics and Management Strategy and the Journal of Regulatory Economics.  His teaching experience includes energy economics and policy, environmental governance, non-market strategy, regulation, managerial economics, business and government, game theory, business strategy, and the management of innovation.

Please view the video on Professor Lyon's award winning paper, "CSR Needs CPR: Corporate Sustainability and Politics."

Greenwash Action Lab 

 

 

 

Latest Faculty News & Research
Featured Books
Corporate Political Responsibility
Thomas Lyon
Behind closed doors, many large companies quietly use their political clout to influence public policy on social and environmental issues – often in a negative direction. This book seeks to create a new norm for responsible political behaviour by corporations. It brings together leading scholars of corporate political responsibility with leading organizations that have been working to support...
Expect the Unexpected: Building Business Value in a Changing World
Yvo de Boer, Barend van Bergen, Thomas Lyon, Tom Gladwin, et al.
In this report, KPMG International's network of firms analyzes a system of 10 sustainability megaforces that will impact each and every business over the next 20 years. These forces do not act alone in predictable ways. They are interconnected. They interact. It is important for business leaders to understand this system of forces; assess the implications for their own organizations; and devise...
Towards Sustainability: The Role and Limitations of Certification
Towards Sustainability: The Role and Limitations of Certification
Thomas Lyon, Ben Cashore, Michael Vandenbergh, Mike Barry, Jason Clay, Michael Fernandez, Louis Lebel, Patrick Mallett, Tensie Whelan
Leadership Forum on Organizations and Sustainability: Taking Stock, Looking Forward
Authors
Tobias Hahn, Jennifer Howard-Grenville, Thomas P. Lyon, Mike Russo, and Judith Walls
Published Date
2021
Authors
Tobias Hahn, Jennifer Howard-Grenville, Thomas P. Lyon, Mike Russo, and Judith Walls
Source
Organization & Environment
Volume
34
Issue
1
Pages
3-17
The Millennial `Meh’: Correlated Groups as Collective Agents in the Automobile Field
Authors
Montgomery, A., Wolske, K., and Lyon, T.
Published Date
2021
Authors
Montgomery, A., Wolske, K., and Lyon, T.
Source
Journal of Management Studies
Volume
58
Issue
3
Pages
673-717
Introduction to the Special Issue on Social Movements and Private Environmental Governance
Authors
Lyon, T.
Published Date
2020
Authors
Lyon, T.
Source
Organization and Environment
Volume
33
Issue
1
Pages
3-6
Merchants of Doubt: Corporate Political Influence when NGO Credibility is Uncertain
Authors
Chiroleu-Assouline, M. and Lyon, T.
Published Date
2020
Authors
Chiroleu-Assouline, M. and Lyon, T.
Source
Journal of Economics and Management Strategy
Volume
29
Issue
2
Pages
439-461
A Theory of Multi-tiered Ecolabel Competition
Authors
Fischer, C. and Lyon, T.
Published Date
05/2019
Authors
Fischer, C. and Lyon, T.
Source
Journal of the Association of Environmental and Resource Economists
Volume
6
Issue
3
Pages
461-501
The Role of the Corporation in Sustainability Transitions
Authors
Delmas, M., Lyon, T., and Maxwell, J.
Published Date
2019
Authors
Delmas, M., Lyon, T., and Maxwell, J.
Source
Organization and Environment
Volume
32
Issue
2
Pages
87-97
Authors
Lyon, T., Delmas, M., Maxwell, J., Bansal, T., Chiroleu-Assouline, M., Crifo, P., Durand, R., Gond, J-P., King, A., Lenox, M., Toffel, M., Vogel, D., Wijen, F.
Published Date
2018
Authors
Lyon, T., Delmas, M., Maxwell, J., Bansal, T., Chiroleu-Assouline, M., Crifo, P., Durand, R., Gond, J-P., King, A., Lenox, M., Toffel, M., Vogel, D., Wijen, F.
Source
California Management Review
Volume
60
Issue
4
Pages
5-24
Nonmarket Strategy and Social Movements Research: What Are the Gains from Trade?
Authors
Lyon, T.
Published Date
2018
Authors
Lyon, T.
Source
Research in the Sociology of Organizations
Volume
56
Issue
1
Pages
349-367
Not a Drop to Drink? Drinking Water Quality, System Ownership, and Stakeholder Attention
Authors
Montgomery, A., Lyon, T., and Zhao, D.
Published Date
2018
Authors
Montgomery, A., Lyon, T., and Zhao, D.
Source
Research in the Sociology of Organizations
Volume
56
Issue
1
Pages
207-245
Voluntary Cleanup Programs for Brownfield Sites: A Theoretical Analysis
Authors
Lyon, T., Yin, H., Blackman, A., and Wernstedt, K.
Published Date
2018
Authors
Lyon, T., Yin, H., Blackman, A., and Wernstedt, K.
Source
Environmental and Resource Economics
Volume
70
Issue
2
Pages
297-322
A Test for Corporate Sustainability Leadership
Authors
Lyon, T.
Published Date
10/2017
Authors
Lyon, T.
Source
Huffington Post
Volume
1
Issue
1
Pages
1-2
Self-Regulation and Regulatory Flexibility: Why Firms May be Reluctant to Signal Green
Authors
Lyon, T. and Maxwell, J.
Published Date
2016
Authors
Lyon, T. and Maxwell, J.
Source
Advances in Strategic Management
Volume
34
Issue
1
Pages
301-330
The Drivers and Impacts of Renewable Portfolio Standards
Authors
Lyon, T.
Published Date
2016
Authors
Lyon, T.
Source
Annual Review of Resource Economics
Volume
8
Issue
1
Pages
141-155
Energy as a Driver of Change in the Great Lakes-St. Lawrence River Basin
Authors
Keeler, B., Kelly, B., Helm, G, Krantzberg, G., Lyon, T. and Mabee, W.
Published Date
2015
Authors
Keeler, B., Kelly, B., Helm, G, Krantzberg, G., Lyon, T. and Mabee, W.
Source
Journal of Great Lakes Research
Volume
41
Issue
1
Pages
59-68
Front Groups Play a Growing and Dangerous Role in Energy Policy
Authors
Lyon, T.
Published Date
2015
Authors
Lyon, T.
Source
US Association for Energy Economics Dialogue
Volume
23
Issue
3
Pages
1-3
The Means and End of Greenwash
Authors
Lyon, T. and Montgomery, A.
Published Date
2015
Authors
Lyon, T. and Montgomery, A.
Source
Organization & Environment
Volume
28
Issue
2
Pages
223-249
Greenwash vs. Brownwash: Exaggeration and Undue Modesty in Corporate Sustainability Disclosure
Authors
Kim, E-H. and Lyon, T.
Published Date
12/2014
Authors
Kim, E-H. and Lyon, T.
Source
Organization Science
Volume
26
Issue
3
Pages
705 - 723
Cleaner Production in Small Firms taking part in Mexico´s Sustainable Supplier Program
Authors
Thomas P. Lyon and Bart van Hoof
Published Date
2013
Authors
Thomas P. Lyon and Bart van Hoof
Source
JOURNAL OF CLEANER PRODUCTION
Volume
41
Pages
270-282
How Do Shareholders Respond to Sustainability Awards?: Evidence from China
Authors
Lyon, T; Lu, Y.; Shi, X. and Yin, Q.
Published Date
2013
Authors
Lyon, T; Lu, Y.; Shi, X. and Yin, Q.
Source
Ecological Economics
Volume
94
Issue
1
Pages
1-8
Revitalizing Underperforming and Contaminated Land through Voluntary Action: Perspectives from U.S. Voluntary Cleanup Programs
Authors
Thomas Lyon, Kris Wernstedt, Allen Blackman, and Kelly Novak
Published Date
2013
Authors
Thomas Lyon, Kris Wernstedt, Allen Blackman, and Kelly Novak
Source
LAND USE POLICY
Volume
31
Pages
545-556
Tweetjacked: The Impact of Social Media on Corporate Greenwash
Authors
Lyon, T. and Montgomery, A.
Published Date
2013
Authors
Lyon, T. and Montgomery, A.
Source
Journal of Business Ethics
Volume
118
Issue
4
Pages
747-757
Voluntary Environmental Agreements in Developing Countries: The Colombian Experience
Authors
Thomas Lyon, Allen Blackman, Eduardo Uribe, and Bart van Hoof
Published Date
2013
Authors
Thomas Lyon, Allen Blackman, Eduardo Uribe, and Bart van Hoof
Source
POLICY SCIENCES
Volume
46
Issue
4
Pages
335-385
Capture or Contract?: The Early Years of Electric Utility Regulation
Authors
Thomas Lyon and Nathan Wilson
Published Date
2012
Authors
Thomas Lyon and Nathan Wilson
Source
Journal of Regulatory Economics
Volume
40
Pages
225-241
Fragmenting Forests: The Double Edge of Effective Forest Monitoring
Authors
Thomas Lyon, Andrew R. Bell, Rick L. Riolo, Jacqueline M. Doremus, Daniel G. Brown, John Vandermeer, and Arun Agrawal
Published Date
2012
Authors
Thomas Lyon, Andrew R. Bell, Rick L. Riolo, Jacqueline M. Doremus, Daniel G. Brown, John Vandermeer, and Arun Agrawal
Source
ENVIRONMENTAL SCIENCE AND POLICY
Volume
16
Pages
20-30
Is "Smart Charging" Policy for Electric Vehicles Worthwhile?
Authors
Thomas Lyon, Mark Michelin, Arie Jongejan, and Thomas Leahy
Published Date
2012
Authors
Thomas Lyon, Mark Michelin, Arie Jongejan, and Thomas Leahy
Source
Energy Policy
Volume
41
Pages
259-268
Lurching towards Markets for Power: China's Electricity Policy 1985-2007
Authors
Thomas Lyon, Xiaoli Zhao and Cui Song
Published Date
2012
Authors
Thomas Lyon, Xiaoli Zhao and Cui Song
Source
APPLIED ENERGY
Volume
94
Pages
148-155
Promoting Global CCS RDD&D by Stronger U.S.- China Collaboration
Authors
Thomas Lyon and Jia-Hai Yuan
Published Date
2012
Authors
Thomas Lyon and Jia-Hai Yuan
Source
RENEWABLE AND SUSTAINABLE ENERGY REVIEWS
Volume
16
Pages
6746-6769
Creating a Plug-In Electric Vehicle Cluster in Michigan: Prospects and Policy Options
Authors
Thomas Lyon and Russell Baruffi
Published Date
2011
Authors
Thomas Lyon and Russell Baruffi
Source
Michigan Telecommunications & Technology Law Review
Volume
18
Pages
303-347
Does Public Disclosure Reduce Pollution? Evidence from India's Pulp and Paper Industry
Authors
Thomas Lyon, Allen Blackman, Urvashi Narain, and Nicholas Powers
Published Date
2011
Authors
Thomas Lyon, Allen Blackman, Urvashi Narain, and Nicholas Powers
Source
Environmental and Resource Economics
Volume
50
Pages
131-155.
Greenwash: Corporate Environmental Disclosure under Threat of Audit
Authors
Thomas Lyon and John Maxwell
Published Date
2011
Authors
Thomas Lyon and John Maxwell
Source
Journal of Economics & Management Strategy
Volume
20
Pages
3-41
Strategic Environmental Disclosure: Evidence from the DOE's Voluntary Greenhouse Gas Registry
Authors
Thomas Lyon and Eun-Hee Kim
Published Date
2011
Authors
Thomas Lyon and Eun-Hee Kim
Source
Journal of Environmental Economics and Management
Volume
61
Pages
311-326
What Drives Participation in State Voluntary Cleanup Programs? Evidence from Oregon
Authors
Thomas Lyon, Allen Blackman, Sarah Darley, and Kris Wernstedt
Published Date
2010
Authors
Thomas Lyon, Allen Blackman, Sarah Darley, and Kris Wernstedt
Source
Land Economics
Volume
86
Pages
785-799
Why Do States Adopt Renewable Portfolio Standards? An Empirical Investigation
Authors
Thomas Lyon and Haitao Yin
Published Date
2010
Authors
Thomas Lyon and Haitao Yin
Source
The Energy Journal
Volume
31
Pages
131-155
Introduction to the Special Issue on Management Strategy and the Environment
Authors
Thomas Lyon
Published Date
2009
Authors
Thomas Lyon
Source
Journal of Economics & Management Strategy
Volume
18
Pages
1-6
Corporate Political Responsibility
Authors
Thomas P. Lyon
Published Date
2023
Authors
Thomas P. Lyon
Source
Cambridge University Press
978-1009420839
Corporate Sustainability (Vols. 1-4)
Authors
Lyon, T., Diermeier, D. and Dowell, G.
Published Date
2014
Authors
Lyon, T., Diermeier, D. and Dowell, G.
Source
SAGE Publications
978-1446296431
Expect the Unexpected: Building Business Value in a Changing World
Authors
Yvo de Boer, Barend van Bergen, Thomas Lyon, Tom Gladwin, et al.
Published Date
2012
Authors
Yvo de Boer, Barend van Bergen, Thomas Lyon, Tom Gladwin, et al.
Source
KPMG
Towards Sustainability: The Role and Limitations of Certification
Authors
Thomas Lyon, Ben Cashore, Michael Vandenbergh, Mike Barry, Jason Clay, Michael Fernandez, Louis Lebel, Patrick Mallett, Tensie Whelan
Published Date
2012
Authors
Thomas Lyon, Ben Cashore, Michael Vandenbergh, Mike Barry, Jason Clay, Michael Fernandez, Louis Lebel, Patrick Mallett, Tensie Whelan
Source
RESOLVE, Inc.
Good Cop/Bad Cop: Environmental NGOs and Their Strategies towards Business
Authors
Thomas Lyon
Published Date
2010
Authors
Thomas Lyon
Source
Resources for the Future Press
The Political Economy of Regulation
Authors
Lyon, T.
Published Date
2007
Authors
Lyon, T.
Source
Edward Elgar Publishing
978 1 84376 620 9
Corporate Environmentalism and Public Policy
Authors
Lyon, T. and Maxwell, J.
Published Date
2004
Authors
Lyon, T. and Maxwell, J.
Source
Cambridge University Press
9780511607080
The Nonprofit Sector: A Research Handbook
Authors
Delmas, D., Lyon, T., and Jackson, J.
Published Date
2020
Authors
Delmas, D., Lyon, T., and Jackson, J.
Source
Stanford University Press
Non-profits and the Environment: Using Market Forces for Social Good
Powell, W. and Bromley, P.
American Governance
Authors
Lyon, T.
Published Date
2016
Authors
Lyon, T.
Source
Detroit: McMillan
Astroturf Groups
Stephen L. Schechter
Oxford Handbook of Managerial Economics
Authors
Thomas Lyon and John W. Maxwell
Published Date
2013
Authors
Thomas Lyon and John W. Maxwell
Source
Oxford University Press
Pages
559-584
On the Profitability of Corporate Environmentalism
Christopher Thomas, Jr. and William F. Shughart II
Handbook on Business and the Environment
Authors
Thomas Lyon and David Baron
Published Date
2012
Authors
Thomas Lyon and David Baron
Source
Oxford University Press
Environmental Governance
Andrew Hoffman and Tima Bansal
Governing the Environment: Interdisciplinary Perspectives
Authors
Thomas Lyon
Published Date
2009
Authors
Thomas Lyon
Source
Cambridge University Press
Environmental Governance: An Economic Perspective
Magali Delmas and Oran Young