PepsiCo Inc.

New York City, NY Santa Ana, CA
Share
Project Goal

Craft a competitive strategy for the sparkling water category.

Testimonials

Faculty Advisors

James P. Walsh
James P. Walsh
  • A.F. Thurnau Professor
  • Gerald and Esther Carey Professor of Business Administration
  • Professor of Management & Organizations
  • Professor of Strategy
  • Chair of Strategy
Research, teaching, and service define my professional life. Two qualities distinguish much of my work. I am fascinated by cross-level relationships...
Read more
Brian Talbot
Brian Talbot
  • Professor Emeritus of Business Administration
  • Professor Emeritus of Operations and Management Science
Brian Talbot's current research focuses on the development of heuristic and optimal solution procedures for production and manpower planning, vehicle...
Read more
MAP Type
Full-Time MAP
Industry
Function
Region
Class Year
2017

More MAP Successes

New Belgium Brewing Company
Fort Collins, CO and Asheville, NC
Develop a strategy and set of tactics for New Belgium to win back lost volume from the emergence of local craft beer and brewpubs.
Read more
GE Power
Schenectady, NY and India
Develop a market assessment and partnership strategy for a new set of energy products and services focused on the base-of-the-pyramid.
Read more
Paragate Medical
Israel
Design Paragate's corporate and U.S. business strategy focusing on how to penetrate the U.S. market through key alliances and clinical implementation models.
Read more