Psychotherapy Action Network (PsiAN)

Chicago, IL, USA

Project Goal

Define an enhanced overall branding and communications strategy for PsiAN.

Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.

Faculty Advisors

Ted London

Ford Motor Company Clinical Professor of Business Administration

Senior Research Fellow, William Davidson Institute

Ted London is the Ford Motor Company Clinical Professor and Area Chair of Business Administration at the University of Michigan’s Ross School of...

MAP Type

Online MBA

Industry

Healthcare

Function

Marketing/Sales

Region

United States: Midwest

Class Year

2023

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