Rainforest Expeditions

Lima, Peru; Puerto Maldonado, Peru
Project Goal

Devise a marketing plan for restructured guide and interpretation services.

Faculty Advisors
Brian Talbot
Brian Talbot
Professor Emeritus of Business Administration
Professor Emeritus of Operations and Management Science
Brian Talbot's current research focuses on the development of heuristic and optimal solution procedures for production and manpower planning, vehicle...
Read more
Jim Walsh
Jim Walsh
A.F. Thurnau Professor
Gerald and Esther Carey Professor of Business Administration
Professor of Management & Organizations
Professor of Strategy
In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...
Read more
Rainforest Expeditions
MAP Type
Full-Time MBA MAP
Industry
Other
Function
Operations/Supply Chain Management
Region
Central & South America
Class Year
2015
More MAP Successes
Riot Games
Riot Games
Los Angeles, CA
Define a framework to measure and track overhead activities within Riot's Enterprise technology department so teams can focus on more value added activities.
Read more
Sun Life Financial
Toronto, Canada
Analyze Sun Life's creditor insurance business, craft a customer value proposition, and make recommendations for how Sun Life can grow this business line.
Read more