Renegade Plastics

Green Bay, WI, USA

Project Goal

A) Develop a commercialization strategy for Renegade’s sustainable alternative to PVC fabrics , and b) build out the framework for a recycling and sustainability program to support the recycling and adoption of our fabrics

Faculty Advisors

Aradhna Krishna

Dwight F. Benton Professor of Marketing

Dr. Aradhna Krishna received her Ph.D. from New York University, her M.B.A. from the Indian Institute of Management, Ahmedabad and her B.A. in...

Nigel Melville

Associate Professor of Technology and Operations

Nigel Patrick Melville a sociotechnical scientist at the University of Michigan. His primary scientific contributions are in the information systems...

MAP Type

Full-Time MBA MAP

Industry

Other

Function

Strategic Planning

Region

United States: Midwest

Class Year

2023

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