ResMetrix Medical Ltd.

Troy, MI;Tel Aviv, Israel;Haifa, Israel
Project Goal
Perform a detailed analysis of the U.S. respiratory ambulatory monitoring market, explore the business model options, and formulate a clear marketing strategy and three-year U.S. market entry plan.
Faculty Advisors
Andy Lawlor
Andy Lawlor
Lecturer of Entrepreneurship
Lecturer of Strategy
Director, Global MBA Projects for Ross & The William Davidson Institute
Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...
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MAP Type
Full-Time MBA MAP
Industry
Healthcare
Function
Marketing/Sales
Region
United States: Midwest
Middle East
Class Year
2018
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