Riot Games

Santa Monica, CA

Project Goal

Recommend marketing strategies to increase fan engagement in eSports

Faculty Advisors

James Westphal

Harvey C. Fruehauf Professor of Business Administration

Professor of Strategy

Co-Director of ICOS

Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...

MAP Type

Industry

Function

Region

Class Year

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