RV Retailer

Tampa, FL
Project Goal

Determine the complete lifetime value of an RV customer and RV related spend to build out an industry-leading customer loyalty program with the highest perceived value from features and benefits offered.

Faculty Advisors
Mike Barger
Mike Barger
Clinical Assistant Professor of Business Administration
Dr. Mike Barger is an Assistant Clinical Professor of Business Administration and former Executive Director, Ross Online, at the Stephen M. Ross...
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Zachary Sheinberg
Zachary Sheinberg
LEO Intermittent Lecturer
Zachary Sheinberg is the founder and Managing Partner of Wind Raven, a privately-held real estate investment, development and advisory company based...
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RV Retailer
MAP Type
Full-Time MBA MAP
Industry
Transportation/Logistics Services
Function
Strategic Planning
Region
United States: South
Class Year
2022
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