RV Retailer

Tampa, FL
Share
Project Goal

Determine the complete lifetime value of an RV customer and RV related spend to build out an industry-leading customer loyalty program with the highest perceived value from features and benefits offered.

Faculty Advisors

Mike Barger
  • Clinical Assistant Professor of Business Administration
Dr. Mike Barger is an Assistant Clinical Professor of Business Administration and former Executive Director, Ross Online, at the Stephen M. Ross...
Zachary Sheinberg
  • LEO Intermittent Lecturer
Zachary Sheinberg is the founder and Managing Partner of Wind Raven, a privately-held real estate investment, development and advisory company based...

More MAP Successes

Phoenix, AZ; Reno and Las Vegas, NV; Nashville, TN; Washington, DC; Austin, TX; Detroit and Troy, MI
Assess the current performance and competitive landscape and formulate a specific strategic plan to improve successful recruitment and retention of women and minority attorneys.
Sao Paulo and Rio de Janeiro, Brazil
Build a sound corporate engagement strategy for Plan International Brazil that includes a two-year roadmap for the development of a corporate membership program.
Columbus, OH
Complete a business assessment and identify opportunities to better serve First Responders' nutritional needs.