Sony

Minato City, Tokyo
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Project Goal
Create a business plan for expanding PlayStation’s presence off-console.

Faculty Advisors

John Branch
  • Clinical Associate Professor of Business Administration, Co-Director of Yaffe Digital Media Initiative, Ross School of Business
  • Faculty Associate, Center for Russian, East European, & Eurasian Studies
  • Research Fellow, William Davison Institute
John Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the...
Industry
Region
Class Year
2021

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