Sony

Minato City, Tokyo
Project Goal
Create a business plan for expanding PlayStation’s presence off-console.
Faculty Advisors
John Branch
John Branch
Clinical Associate Professor of Business Administration, Co-Director of Yaffe Digital Media Initiative, Ross School of Business
Associate Director, Center for Russian, East European, & Eurasian Studies
Research Fellow, William Davison Institute
John D Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the...
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MAP Type
Online MBA
Industry
Technology
Function
Strategic Planning
Region
Asia
Class Year
2021
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