Spangler Candy Company

Bryan, OH
Share
Project Goal

Provide a strategic plan for the continued growth of the Dum Dums lollipop brand in the U.S.

Faculty Advisors

Katherine Burson
Katherine Burson
  • Associate Professor of Marketing
Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self assessment such as over...
Read more
Tammy Feldman
Tammy Feldman
  • Lecturer of Business Economics and Public Policy
Read more
MAP Type
Full-Time MAP
Industry
Function
Region
Class Year
2018

More MAP Successes

Rainforest Expeditions
Peru and China
Identify a winning Chinese and Hong Kong corporate and marketing strategy and develop a three year market entry and growth plan for this market.
Read more
Ocean Conservancy
Washington, DC; Kingston, Jamaica and Hong Kong, China
Create a scalable, self-sustaining business model that can be implemented in key geographies around the world that aims to ensure plastics collected during beach cleanups are up-cycled into durable...
Read more
Lawrencedale Agro Processing India Private Limited
India
Establish a branding strategy for India's pioneering fresh produce brand.
Read more