Spangler Candy Company

Bryan, OH
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Project Goal

Provide a strategic plan for the continued growth of the Dum Dums lollipop brand in the U.S.

Faculty Advisors

Katherine Burson
  • Associate Professor of Marketing
Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self assessment such as over...
Tammy Feldman
  • Lecturer of Business Economics and Public Policy

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