Steelcase Inc.

Grand Rapids, MI, USA
Project Goal
Create a marketing plan for competitive entry into a new segment.
Faculty Advisors
A. Yesim Orhun
A. Yesim Orhun
Associate Professor of Marketing
Michael R. and Mary Kay Hallman Fellow
Marketing Faculty Doctoral Coordinator
Yeşim Orhun is a multi-method quantitative marketing scholar who works in the fields of industrial organization and behavioral economics. In one...
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MAP Type
Executive MBA MAP
Industry
Manufacturing
Function
Marketing/Sales
Region
United States: Midwest
Class Year
2023
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