Tata Consumer Products Ltd.

Bengaluru, India
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Project Goal

Develop a route-to-market strategy into the U.S. breakfast cereals category.

Faculty Advisors

M.S. Krishnan
  • Accenture Professor of Computer Information Systems
  • Professor of Technology & Operations
Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at...
Chantel Lenard
  • Lecturer of Marketing
Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business...
Region
Class Year
2022

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