Tata Consumer Products Ltd.

Bengaluru, India

Project Goal

Develop a route-to-market strategy into the U.S. breakfast cereals category.

Faculty Advisors

Accenture Professor of Computer Information Systems

Professor of Technology & Operations

Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross...

Lecturer of Marketing

Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business in...

MAP Type

Industry

Function

Region

Class Year

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