Uber

Mexico City, Mexico
Project Goal
Define a value-adding CPG strategy for Uber Eats in Latin America, leveraging data and app spaces.

Faculty Advisors
Professor of Marketing
Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...
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A.F. Thurnau Professor
Gerald and Esther Carey Professor of Business Administration
Professor of Management & Organizations
Professor of Strategy
In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...
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