Verizon

New York, NY;Los Angeles, CA

Project Goal

Measure consumers' willingness to pay for mobile-first premium video content.

Faculty Advisors

Adjunct Lecturer of Entrepreneurial Studies

Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...

Peter Lenk

Professor Emeritus of Technology and Operations

Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In...

MAP Type

Industry

Function

Region

Class Year

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