VIDA

Multiple
Project Goal
Analyze global market suitability and entry strategies across 10 countries for VIDA’s products: identity verification, digital signatures and authentication

Faculty Advisors
Adjunct Assistant Professor of Marketing
Professor Metzger serves as a Lecturer on the faculty of the University of Michigan Ross School of Business in the Department of Marketing, where he...
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A.F. Thurnau Professor
Gerald and Esther Carey Professor of Business Administration
Professor of Management & Organizations
Professor of Strategy
In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...
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