Executive Presence Through Strategic Communication
Move beyond sharing what you know and start communicating in ways that drive alignment, shape strategy, and accelerate decisions.
Most professionals communicate what they know. Strategic communicators frame what matters.
Project executive presence: Command attention, establish credibility, and earn trust at the highest levels in the boardroom, across functions, and in the moments that matter most. A Korn Ferry study of senior executives found that C-suite leaders consistently identified good communication as fundamental to succeeding at the top.
Communicate with strategic intent: Present ideas persuasively and make a compelling case to peers, stakeholders, and senior leaders in any setting. Move from reporting information to shaping how others think and act. Companies with highly effective communication practices deliver 47% higher returns and drives shareholder value.
Master the impromptu moment: Research by the Economist Intelligence Unit found that poor communication results in delayed or failed projects for 44% of organizations, low morale for 31%, missed performance goals for 25%, and lost sales for 18%. Respond to tough questions, unexpected pushback, and unscripted moments with concision, clarity, and conviction without losing your footing.
Build the judgment to keep elevating: Leave with a personalized Executive Communication Development Plan and structured self-assessment criteria to diagnose and strengthen your communication effectiveness during the program and long after it ends.
Reduce costly communication breakdowns: Companies with 100,000 employees lose an average of $62.4 million per year due to poor communication, making it one of the most expensive and under-addressed leadership challenges. Learn to structure ideas with clarity and logic, organizing complex ideas so senior audiences move quickly from informed to aligned.
Senior leaders and managers ready to strengthen the strategic communication skills that drive influence and impact.
Leaders working in cross-functional and matrixed environments who must build buy-in and influence without direct authority.
High-potential professionals seeking to align their expertise with clear, compelling communication.
Technical and functional experts responsible for translating complex ideas for senior stakeholders and decision-makers.
Teams and organizations that invest in communication capabilities that support stronger collaboration and faster decision-making.
Transform how you communicate. Elevate your strategic impact.
Executive Presence Through Strategic Communication is a small-cohort, coach-driven intensive that draws on the same frameworks used with Fortune 500 leaders. Over 2.5 immersive days, you will sharpen your ability to structure complex ideas with clarity and logic, project the presence that commands attention and earns trust, and communicate in ways that drive alignment and shape strategic direction — whether presenting to senior leaders and boards, facilitating cross-functional conversations, or responding to high-stakes impromptu questions with concision and conviction.
Designed for application, every framework is practiced in real time, with immediate, structured coaching from expert faculty. You will leave with concrete tools you can apply on Monday morning, including a personalized Executive Communication Development Plan and self-assessment criteria to continue elevating your impact long after the program ends.
Walk in as a strong communicator. Walk out as a strategic one.
Every aspect of our in-person and online programs is designed to deliver you a truly world-class experience.
World-renowned Ross faculty experts will guide you through the latest tools and frameworks to enhance your individual and team leadership capabilities while you engage with global participants across diverse industries.
Program directors work closely with faculty before, during, and after the program to ensure you achieve your objectives. Through dynamic, immersive learning experiences–including assessments, simulations, expert panels, and action-based applications–you’ll leave with an actionable plan to implement meaningful change in your organization.
Program managers facilitate a seamless transition between classroom and off-site activities and assist with anything you might need–ensuring your focus is on learning, not logistics.
For more program details, including topics and sample schedule, download the program brochure.
Learn from the renowned U-M faculty and real-world experts bringing industry perspectives into the classroom.
Faculty/Industry Experts assignments may change to support the highest-quality learning experience.
- Receive a digital badge to showcase on LinkedIn and other social media platforms.
- Earn 3 units toward the Distinguished Leader Certificate (DLC).