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Video: The New Value Creation Paradigm in a Digital World

With increased digital intensity across our professional and personal lives comes a new era of AI-infused life experiences, calling for a new value-creation paradigm.

Join Venkat Ramaswamy, Professor of Marketing at the Ross School of Business and award-winning author, as he explains the five transformational shifts entailed in the new value creation paradigm, "Life Experience Co-Creation," and how these shifts constitute a new practicing lens for enterprises today.

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