Winter Brooks

I’m originally from Detroit, MI, but have spent most of my professional career on the East Coast. I graduated from American University in 2018 with a degree in Business Administration, specializing in Marketing and Information Systems & Technology. I started my career in digital media sales at Google in Ann Arbor before transitioning to digital media strategy roles at emerging fitness and wellness brands like Peloton and Ritual.

I chose to pursue an MBA to pivot into brand management within the CPG/Retail industry. My goal is to develop strategies that enhance access and representation in the expanding health and wellness sector. Ross was my top choice due to its collaborative culture, commitment to positively impacting business and society, and the strength of its marketing program.

As the first in my immediate family to pursue an MBA, I found speaking with student ambassadors during my application process incredibly valuable. I want to be a resource for future students, so feel free to reach out to me about applying through the Consortium, brand management, moving from NYC to the Midwest (I have tips on surviving Michigan winters!)