Business Model Innovation

Course Code

2.25 hours
Graduate Standing

Business Model Innovation --- Some of the most valuable firms in today's digital economy have pursued business model innovations -- innovations in which the rules of the game for creating and capturing value have been changed, sometimes drastically. Witness Apple, Amazon, Google, Facebook, Uber, Stripe, Airbnb, Alibaba and many unicorns, and their superior valuations. This course provides managers, entrepreneurs, and investors with the analytical tools and core concepts to help them take and defend more informed decisions -- the types of decisions that are more likely to lead to superior performance in today's digital economy. The concepts and tools of the class also help managers better explain and make predictions about competitors and investment targets. The course should be of particular interest to those who are interested in positions that have a direct impact on firm profitability or that are going into consulting or venture capital. It should also be of interest to those functional specialists (finance, marketing, HRM, engineering) who must participate in business model innovation-oriented activities.