Competitive Tactics and Policies

Course Code
BE 780

2.25 hours
Summer 23
(BE 533 or BE 502 or BE 501 or WMBA 502) and (no credit in BE 580)

Competitive Tactics and Policies --- This course focuses on two main questions: How do firms develop and maintain profits in the face of competition, and how do governments use antitrust and competition laws to set limits on the degree to which firms exercise market power? This course applies analytical tools of economics and basic game theory to understand the effects of firm tactics and strategies on the firm's customers and rivals, and their likely reactions, and to see how policies designed to promote competition affect the feasibility of various actions firms might want to take. Antitrust laws have spread globally: this course compares the U.S. approach to antitrust policy with that of other countries, and draws implications for business. The dimensions of competitive strategy covered include horizontal mergers, cooperative pricing, product differentiation, strategies to deter entry, predatory practices, strategic commitment, vertical relationships with suppliers and distributors, and vertical restraints. The concepts in the course will be developed using a mix of lectures, business cases, and antitrust case material.