Empirical Research Methods

Course Code
BA 850
1.5 hours
  • Winter 22 (A)
  • Winter 23 (A)

Empirical Research Methods --- This course is intended as an introduction to the methods of the social sciences and to the particular issues raised by applied business research done outside the laboratory. In addition to covering issues around the design of particular research projects, we will focus on developing research streams, that is, related pieces of research that build around a common theme and that advance its theoretical agenda.

Taught By
Yue Maggie Zhou
  • Associate Professor of Strategy
Yue Maggie Zhou is an associate professor of strategy at the Ross School of Business, University of Michigan. Her research is in the areas of...