Entrepreneurial Business Basics
Course CodeES 212
- Fall 20
- Fall 21
- Winter 21
- Winter 22
PrerequisitesNon-Ross Sophomores or above (Undergrad only)
Entrepreneurial Business Basics --- This business basics course covers how to make a product or service idea real in the form of a tangible, marketable product and an organization that can produce and distribute it. Topic areas covered include: motivation and social purpose of entrepreneurship, market research and product development activities, people resource management, capital resources management, and go-to-market management.
Seats in this course are reserved exclusively for non-BBA undergraduate students.