Entrepreneurial Business Basics

Course Code
ES 212
Hours
3 hours
Type
Elective
Offered
  • Fall 23
  • Winter 23
Prerequisites
Non-Ross Sophomores or above (Undergrad only)
Entrepreneurial Business Basics --- This business basics course covers how to make a product or service idea real in the form of a tangible, marketable product and an organization that can produce and distribute it. Topic areas covered include: motivation and social purpose of entrepreneurship, market research and product development activities, people resource management, capital resources management, and go-to-market management.

Seats in this course are reserved exclusively for non-BBA undergraduate students.

Taught By
Christopher Rider
  • Thomas C. Kinnear Professor and Associate Professor of Entrepreneurial Studies
Chris Rider is the Thomas C. Kinnear Professor and Associate Professor of Entrepreneurial Studies at the University of Michigan's Ross School of...
Mike Johnson
  • LEO Intermittent Lecturer
Dr. Johnson is an Entrepreneur in Residence and Lecturer in Entrepreneurial Studies at the Zell Lurie Institute for Entrepreneurial Studies, and...