Innovative New Business Design

Course Code
ES 715

2.25 hours
OMBA or Evening MBA

Introduction to Entrepreneurship --- Targeted toward graduate students of business as well as those in engineering and scientific disciplines, this elective course is designed to provide students with an introductory overview of the world of venturing - that is, to give students a broad sense of the business fundamentals needed to plan, launch and grow a new startup business. Taught by a veteran entrepreneur and comprised of six (6) weekly, 3-hour evening sessions, this course employs a mix of class discussions, readings, lectures, group exercises, homework assignments and guest speakers to expose students to key models, concepts and terminology that together will provide both business students and technologists/scientists with a conceptual framework to better understand the entrepreneurial world, how it works, and how to navigate it and succeed in it.