Marketing Analytics

Course Code
MKT 418
3 hours
  • Fall 21
  • Fall 22
MKT 300 or 302
Marketing Research and Analytics: Linking Data to Businss Decisions --- This course focuses on managing the marketing research process, which provides information as an input to marketing decision-making. This requires an understanding of the components of the marketing research process, how to utilize it effectively to obtain relevant information, and how to integrate such information into the marketing decision-making process. We will discuss both the "production" and "consumption" of information for marketing decisions.

Prior to Fall 2014, this course was offered as MKT 318.

Taught By
Anocha Aribarg
  • Professor of Marketing
Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling...