Fred Feinberg

Fred Feinberg

  • Joseph Handleman Professor of Marketing
  • Professor of Statistics
Education
  • PhD Massachusetts Institute Of Technology 1989
  • SB Massachusetts Institute Of Technology 1983

Contact Information

Phone
(734) 764-4711
Fax
(781) 459-6052
Email
Room
R5324
Research

Prof. Feinberg's research examines how people make choices in uncertain environments.  His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in the same category) and dyads (e.g., people choosing one another in online dating).  He also works in mathematical psychology, Bayesian econometrics, dynamic programming, as well as models of advertising and consumer variety-seeking. He is Co-Editor of Marketing Science and formerly Senior Editor for Marketing at Production and Operations Management and Associate Editor at Journal of Marketing Research,. With Tom Kinnear and Jim Taylor, he is author of Modern Marketing Research: Concepts, Methods, and Cases.

Featured Books

Modern Marketing Research: Concepts, Methods, and Cases

Modern Marketing Research: Concepts, Methods, and Cases
Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor

Illustrative and analytical, Modern Marketing Research: Concepts, Methods, and Cases, 2nd Edition is a comprehensive introduction to the practice of marketing research. The text treats marketing research design as an integrated process, walking students through each step, from identifying data sources to analyzing findings with various statistical methods.

Making sense of complex marketing data for students, Modern Marketing Research: Concepts,...

Authors
Kang, N., Emmanoulopoulos, M., Ren, Y., Feinberg, F. M., and Papalambros, P. Y.
Published Date
07/2015

Source

Proceedings of the 20th International Conference on Engineering Design
Volume: 
5
Issue: 
1
Pages: 
1-11
Authors
Kang, N., Feinberg, F. M., and Papalambros, P. Y.
Published Date
08/2015

Source

Proceedings of the ASME 2015 International Design & Engineering Technical Conferences
Volume: 
1
Issue: 
1
Pages: 
1-9

Implementing Retail Category Management: a Model-Based Approach to Setting Optimal Markups

Authors
Wedel, Michel, Jie Zhang, and Fred M. Feinberg
Published Date
06/2015

Source

Customer Needs and Solutions
Volume: 
2
Issue: 
2
Pages: 
165-176

Integrated Decision Making in Electric Vehicle and Charging Station Location Network Design

Authors
Kang, Namwoo, Fred M. Feinberg, and Panos Y. Papalambros
Published Date
06/2015

Source

Journal of Mechanical Design
Volume: 
137
Issue: 
6
Pages: 
1-10

Integrated Decision Making in Electric Vehicle and Charging Station Location Network Design

Authors
Kang, N., Feinberg, F. M., and Papalambros, P. Y.
Published Date
2015

Source

Journal of Mechanical Design
Volume: 
137
Issue: 
6
Pages: 
1-10
Authors
Desai, P., Feinberg F.,Iyer G., Sudhir K., Winer, R.
Published Date
04/2014

Source

Marketing Science
Volume: 
33
Issue: 
2
Pages: 
163-164
Authors
Namwoo Kang, Fred Feinberg, Panos Papalambros
Published Date
08/2013

Source

Proceedings of the 2013 International Conference on Engineering Design
Volume: 
00
Issue: 
00
Pages: 
00

When Random Assignment Is Not Enough: Accounting for Intentional Selectivity in Experimental Research

Authors
Linda Salisbury, Fred Feinberg, Yuanping Ying
Published Date
07/2013

Source

Proceedings of the 2013 International Choice Modeling Conference
Volume: 
00
Issue: 
00
Pages: 
00
Authors
Linda Salisbury, Fred Feinberg
Published Date
06/2012

Source

Journal of Marketing Research
Volume: 
49
Issue: 
3
Pages: 
320-335
Authors
Fred Feinberg
Published Date
10/2012

Source

Journal of Consumer Psychology
Volume: 
22
Issue: 
4
Pages: 
585-598
Authors
Fred Feinberg, J. Michalek, F. Adiguzel P. Ebbes and P. Y. Papalambros
Published Date
03/2011

Source

International Journal of Research in Marketing
Volume: 
0
Issue: 
0
Pages: 
0
Authors
Fred Feinberg, Linda Court Salisbury
Published Date
02/2010

Source

Journal of Marketing Research
Volume: 
29
Issue: 
1
Pages: 
1-17

Cumulative Timed Intent: A New Predictive Tool for Technology Adoption

Authors
Fred Feinberg, Koert Van Ittersum
Published Date
2010

Source

Journal of Marketing Research
Volume: 
47
Issue: 
5
Pages: 
808-822
Authors
Fred Feinberg, Koert van Ittersum
Published Date
10/2010

Source

Journal of Marketing Research

Reality Check: Combining Choice Experiements with Market Date to Estimate the Importance of Product Attributes

Authors
Fred Feinberg, Eleanor Feit, Mark Beltramo
Published Date
2010

Source

Management Science
Volume: 
56
Issue: 
5
Pages: 
785-800
Authors
Fred Feinberg, Elea Feit, Mark Beltramo
Published Date
05/2010

Source

Management Science
Volume: 
56
Issue: 
5
Pages: 
785-800

Temporal Stochastic Inflation in Choice-Based Research

Authors
Fred Feinberg, Linda Court Salisbury
Published Date
02/2010

Source

Marketing Science
Volume: 
29
Issue: 
1
Pages: 
32-39

Deciding How to Decide: An Agenda for Multi-Stage Choice Modeling Research in Marketing

Authors
Swait, J. and Feinberg, F.
Published Date
08/2014

Source

Edward Elgar, United Kingdom.
Handbook of Choice Modelling
Stephane Hess and Andrew Daly

Why Do Older Consumers Tell Us They Are More Satisfied?

Authors
Carolyn Yoon, Fred Feinberg, Norbert Schwarz
Published Date
06/2013

Source

Taylor & Francis
Pages: 
209-228
The Aging Consumer: Perspectives from Psychology and Economics [June, 2010]
Drolet, Schwarz, and Yoon

Bayesian Modeling for Psychologists: An Applied Approach

Authors
Fred Feinberg and Richard Gonzalez
Published Date
09/2012

Source

American Psychological Association
APA Handbook of Research Methods in Psychology: Vol. 2. Research Designs
Harris Cooper

Discriminant Analysis for Marketing Research Applications

Authors
Fred Feinberg
Published Date
12/2012

Source

Wiley
Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research [Published 12/2010]
Wagner Kamakura

Consumer Neuroscience

Authors
Hilke Plassmann, Carolyn Yoon, Fred Feinberg, Baba Shiv
Published Date
12/2012

Source

Wiley
Wiley International Encyclopedia of Marketing, Volume 3: Consumer Behavior [Published, Dec. 2010]
Richard P. Bagozzi and Ayalla Ruvio

Bayesian Modeling for Psychologists: An Applied Approach

Authors
Fred Feinberg, Richard Gonzalez
Published Date
2010

Source

American Psychological Association
APA Handbook of Research Methods in Psychology
Harris Cooper

Older Consumers and Satisfaction

Authors
Fred Feinberg, Carolyn Yoon, Norbert Schwarz
Published Date
2010

Source

Taylor & Francis
The Aging Consumer: Perspectives from Psychology and Economics
Drolet, Schwarz, Yoon

Consumer Neuroscience

Authors
Fred Feinberg, Hilke Plassmann, Carolyn Yoon, Baba Shiv
Published Date
2010

Source

University of Michigan
Wiley International Encyclopedia of Marketing
Richard Bagozzi, Ayalla Ruvio

Discriminant Analysis in Marketing Research

Authors
Fred Feinberg
Published Date
11/2010

Source

Duke University
Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research
Wagner Kamakura

Modern Marketing Research: Concepts, Methods, and Cases [This is a textbook, but aimed at both students and practitioners.]

Authors
Fred Feinberg, Tom Kinnear, Jim Taylor
Published Date
2013

Source

Cengage
1133188966

Modern Marketing Research: Concepts, Methods, and Cases, Second Edition

Authors
Fred Feinberg, Tom Kinnear, Jim Taylor
Published Date
05/2012

Source

Cengage Learning
0759391718

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