Prof. Feinberg's research examines how people make choices in uncertain environments.  His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in the same category) and dyads (e.g., people choosing one another in online dating).  He also works in mathematical psychology, Bayesian econometrics, dynamic programming, as well as models of advertising and consumer variety-seeking. He is Co-Editor of Marketing Science and formerly Senior Editor for Marketing at Production and Operations Management and Associate Editor at Journal of Marketing Research,. With Tom Kinnear and Jim Taylor, he is author of Modern Marketing Research: Concepts, Methods, and Cases.