Marketing Management

Course Code
MKT 302
Hours
3 hours
Type
Core
Offered
  • Fall 19
  • Fall 20
  • Spring/Summer 19
  • Spring/Summer 20
  • Winter 20
  • Winter 21

Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.

Taught By
Sheau Yun Melody Ku
  • LEO Intermittent Lecturer