Marketing Management

Course Code
MKT 302
Hours
3 hours
Type
Core
Offered
  • Fall 18
  • Fall 19
  • Spring/Summer 18
  • Spring/Summer 19
  • Winter 18
  • Winter 19

Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.

Taught By
Burcu Tasoluk
  • LEO Lecturer III of Marketing
Professor Tasoluk joined Ross as a visiting research scholar in September 2016 and she started teaching at the BBA program in 2018. Her research...
Marcus Collins
  • LEO Intermittent Lecturer
Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the...
Scott Rick
  • Associate Professor of Marketing
Scott Rick is an Associate Professor of Marketing at the University of Michigan's Ross School of Business. Rick received his PhD in Behavioral...