Marketing Management

Course Code

MKT 302

Hours

3 hours

Type

Core

Offered

Prerequisites

[Ross Minor or (Non-Ross Sophomore or Junior or Senior)] and (No Credit in MKT 300)

Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.

Burcu Tasoluk

LEO Lecturer IV of Marketing

Prof. Tasoluk joined Ross as a visiting research scholar in September 2016 and she started teaching in the BBA Program in 2018. Her research interests...

David Wooten

Alfred L. Edwards Collegiate Professor

University Diversity & Social Transformation Professor

Professor of Marketing

David Wooten is the Alfred L. Edwards Collegiate Professor, University Diversity and Social Transformation Professor, and Professor of Marketing at...

Michael Metzger

Adjunct Assistant Professor of Marketing

Professor Metzger serves as Visiting Professor on the faculty of the School of Business at the University of Michigan in the Department of Marketing...