Marketing Management

Course Code
MKT 302
3 hours
  • Fall 23
  • Spring/Summer 23
  • Winter 23
[Ross Minor or (Non-Ross Sophomore or Junior or Senior)] and (No Credit in MKT 300)

Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.

Taught By
Burcu Tasoluk
  • LEO Lecturer IV of Marketing
Professor Tasoluk joined Ross as a visiting research scholar in September 2016 and she started teaching at the BBA program in 2018. Her research...
Scott Rick
  • Associate Professor of Marketing
Scott Rick is an Associate Professor of Marketing at the University of Michigan's Ross School of Business. Rick received his PhD in Behavioral...