Marketing Management

Course Code
MKT 302
Hours
3 hours
Type
Core
Offered
  • Fall 21
  • Fall 22
  • Spring/Summer 21
  • Spring/Summer 22
  • Winter 21
  • Winter 22
Prerequisites
[Ross Minor or (Non-Ross Sophomore or Junior or Senior)] and (No Credit in MKT 300)

Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.

Taught By
Burcu Tasoluk
  • LEO Lecturer III of Marketing
Professor Tasoluk joined Ross as a visiting research scholar in September 2016 and she started teaching at the BBA program in 2018. Her research...
Michael Metzger
  • Adjunct Assistant Professor of Marketing
Professor Metzger serves as Visiting Professor on the faculty of the School of Business at the University of Michigan in the Department of Marketing...