Course CodeMKT 302
- Fall 23
- Spring/Summer 23
- Winter 23
Prerequisites[Ross Minor or (Non-Ross Sophomore or Junior or Senior)] and (No Credit in MKT 300)
Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.