Marketing Management

Course Code

MKT 302

Hours

3 hours

Type

Core

Offered

Prerequisites

[Ross Minor or (Non-Ross Sophomore or Junior or Senior)] and (No Credit in MKT 300)

Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.

Burcu Tasoluk

LEO Lecturer IV of Marketing

Professor Tasoluk joined Ross as a visiting research scholar in September 2016 and she started teaching at the BBA program in 2018. Her research...

Scott Rick

Associate Professor of Marketing

Scott Rick is an Associate Professor of Marketing at the University of Michigan's Ross School of Business. Rick received his PhD in Behavioral...

Michael Metzger

Adjunct Assistant Professor of Marketing

Professor Metzger serves as Visiting Professor on the faculty of the School of Business at the University of Michigan in the Department of Marketing...