Marketing Management

Course Code
MKT 302
Hours
3 hours
Type
Core
Offered
  • Fall 20
  • Fall 21
  • Spring/Summer 20
  • Spring/Summer 21
  • Winter 20
  • Winter 21

Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.

Taught By
Burcu Tasoluk
  • LEO Lecturer III of Marketing
Professor Tasoluk joined Ross as a visiting research scholar in September 2016 and she started teaching at the BBA program in 2018. Her research...
Michael Metzger
  • Adjunct Assistant Professor of Marketing
Professor Metzger serves as Visiting Professor on the faculty of the School of Business at the University of Michigan in the Department of Marketing...
Scott Rick
  • Associate Professor of Marketing
Scott Rick is an Associate Professor of Marketing at the University of Michigan's Ross School of Business. Rick received his PhD in Behavioral...
Sheau Yun Melody Ku
  • LEO Intermittent Lecturer