Marketing Management
Course Code
MKT 302Hours
3 hoursType
CoreOffered
- Fall 19
- Fall 20
- Spring/Summer 19
- Spring/Summer 20
- Winter 20
- Winter 21
Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.
Taught By