As a marketing lecturer, consultant, and small business coach, I am a firm believer in investing time in relationships. Through my work, I have had the opportunity to mentor peers, work with students on action-learning projects, and positively impact small businesses. But it took nearly 20 years to get here!
It was after many years of a successful sales career where I brought many new products to market and won several awards in market share growth, that I discovered two new loves- teaching and working with small businesses. Since 2007, I have enjoyed teaching many marketing courses, but the ones I love the most are consumer behavior and advertising. As a result of these experiences, I developed a passion for hands-on learning and am known for pairing small business clients with student teams in order to create, develop, and implement problem-solving marketing strategies. In fact, the value received from clients prompted me to start my own consulting firm where I continue partnering with well-rounded college graduates, who I have personally mentored and who possess the skill sets to help brands grow. Our team includes content writers, graphic designers, researchers, media planners, and brand strategists. It’s a win-win: job opportunities for recent grads and customized and creative marketing solutions for small businesses.
On a personal note, I've been married for 27 years and have four kids. I love to read, cook, and hang with family and friends. Many of my values come from my Catholic faith and my Kentucky roots, and some of my all-time faves include listening to country music, trips to Georgian Bay, and shoes!
Check out my website if you're interested in learning more!