New Venture Creation

Course Code
ES 615
Hours
3 hours
Type
Elective
Offered
  • Fall 21
  • Fall 22
Prerequisites
Ross Graduate Standing excluding PhD, GMBA, MM

New Venture Creation --- In this capstone course, students learn and apply powerful frameworks and methodologies that are useful not only for planning and launching entrepreneurial ventures, but for corporate new-business-development and new-market-entry as well. Real-world lessons from entrepreneurs and investors are supplemented by a semester-long team project that entails each 4- to 5-student team researching and developing a business plan and investor presentation for a different startup business concept, with the professor's coaching.

Taught By
Jim Price
  • Adjunct Lecturer of Entrepreneurial Studies
Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...