Persuasive Management Communication

Course Code
BCOM 524

1.5 hours
Fall 23 (B)
Winter 23 (A)
GMBA or FTMBA or Evening MBA or MAcc or MSCM or MBAN or MM

Persuasive Management Communication --- This course presents persuasive communication strategies that facilitate effective management. Specifically, the course covers fundamental persuasive frameworks (e.g. compliance-gaining, conflict management, credibility control) applied to oral and written messages. These frameworks provide a basis for exploring persuasive communication in a variety of management settings. Special emphasis is placed on differing strategies associated with cultural variation, focusing on those most critical for global business communication.

*BCOM 524 fulfills the MBA Communication Requirement. Prior to the Fall 2014 term, this course was called LHC 524.