The Power of Prestige: How Status and Reputation

Course Code
STRATEGY 688
Hours
2.25 hours
Type
Elective
Offered
  • Winter 22 (A)
Prerequisites
Graduate Standing

The Power of Prestige: How Status and Reputation Confer Competitive Advantage --- What do McKinsey, Chanel, and Amazon have in common? Prestige is critical to their success! This course examines how prestige based on status and reputation affects the competitive advantage of individuals (think about your career success), organizations (think about your company's performance), and locations (think about where (cities and countries) growth is most likely). To help you think strategically about prestige, we use cases from different industries and countries to explore why status and reputation are important intangible resources. Completing this course, you will understand how to build, manage, and repair status and reputation and how they are affected by scandals, technology, social media, and globalization.

Taught By
Michael Jensen
  • Professor of Strategy
My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...