The Power of Prestige: How Status and Reputation
- Winter 22 (A)
The Power of Prestige: How Status and Reputation Confer Competitive Advantage --- What do McKinsey, Chanel, and Amazon have in common? Prestige is critical to their success! This course examines how prestige based on status and reputation affects the competitive advantage of individuals (think about your career success), organizations (think about your company's performance), and locations (think about where (cities and countries) growth is most likely). To help you think strategically about prestige, we use cases from different industries and countries to explore why status and reputation are important intangible resources. Completing this course, you will understand how to build, manage, and repair status and reputation and how they are affected by scandals, technology, social media, and globalization.