Retail Marketing Management

Course Code
MKT 312

3 hours
(BBA Junior or Senior) or Ross Minor or Entrpreneurship Minor or cappo (MRST) Student

Retail Marketing Management --- This course will familiarize students with principles of sales and marketing in a business to consumer space. The course will provide an understanding of the sales function in a retail environment, with topics including sales training, consumer service, merchandizing, and the effective use of CRMs. The course will also provide student an overview of managing retail businesses, ranging from the fast-paced cadence of daily goal-sitting, training, and performance reviews to the seasonality of specific marketplaces. The course will include modules on overcoming the hurdles to success in such settings, such as high employee turnover and communicating and managing a diverse workforce.