Retail Marketing Management

Course Code
MKT 312
Hours
3 hours
Type
Elective
Offered
  • Fall 21
  • Fall 22
  • Winter 21
  • Winter 22
Prerequisites
(MKT 300 or 302) and [(BBA Junior or Senior) or Ross Minor or (Non-Ross Junior or Senior)]

Retail Marketing Management --- This course will familiarize students with principles of sales and marketing in a business to consumer space. The course will provide an understanding of the sales function in a retail environment, with topics including sales training, consumer service, merchandizing, and the effective use of CRMs. The course will also provide student an overview of managing retail businesses, ranging from the fast-paced cadence of daily goal-sitting, training, and performance reviews to the seasonality of specific marketplaces. The course will include modules on overcoming the hurdles to success in such settings, such as high employee turnover and communicating and managing a diverse workforce.

Taught By
Rodger Olson
  • Intermittent Lecturer of Marketing
Michael Speigl
  • LEO Lecturer III, Marketing