Special Topics in Marketing (Behavior)

Course Code
MKT 898
Hours
1.5 hours
Type
Elective
Offered
  • Winter 20 (B)
  • Winter 21 (B)

Special Topics in Marketing (Behavior) --- This Doctoral-level course covers special areas of current research in Marketing that draw on fundamental research from social and cognitive psychology or other relevant source disciplines. Offerings of the course could cover topics such as Advertising, Branding, Customer Satisfaction, etc., depending on the interests of the instructor. Publications from academic journals are discussed and critiqued by seminar participants, paying attention to theoretical and methodological issues. A student paper is required at the end of the course.

Taught By
Scott Rick
  • Associate Professor of Marketing
Scott Rick is an Associate Professor of Marketing at the University of Michigan's Ross School of Business. Rick received his PhD in Behavioral...