Special Topics in Marketing (Behavior)

Course Code
MKT 898
1.5 hours
  • Winter 23 (A)

Special Topics in Marketing (Behavior) --- This Doctoral-level course covers special areas of current research in Marketing that draw on fundamental research from social and cognitive psychology or other relevant source disciplines. Offerings of the course could cover topics such as Advertising, Branding, Customer Satisfaction, etc., depending on the interests of the instructor. Publications from academic journals are discussed and critiqued by seminar participants, paying attention to theoretical and methodological issues. A student paper is required at the end of the course.

Taught By
Carolyn Yoon
  • Associate Dean for Diversity, Equity, & Inclusion
  • Wilbur K. Pierpont Collegiate Professor of Management
  • Professor of Marketing
  • Faculty Director of Diversity and Inclusion
Carolyn Yoon's research seeks to advance the understanding of psychological and neural mechanisms underlying judgment and decision processes...
Richard Bagozzi
  • Dwight F. Benton Professor of Behavioral Science in Management
Honoris Causa, University Lausanne, Switzerland 2001 Honoris Causa, University of Antwerp, Belgium 2008 Honoris Causa, Norwegian School of Economics...