Special Topics in Marketing (Quantitative)

Course Code
MKT 899
1.5 hours
  • Winter 20 (A)
  • Winter 21 (A)

Special Topics in Marketing: Quantitative --- This Doctoral-level course covers special areas of current research in Marketing that draw on the tools and techniques of microeconomics, econometrics, multivariate statistics, game theory, or other relevant source disciplines. Offerings of the course could cover topics such as New Product Models, Marketing Strategy, Services Marketing, etc., depending on the interests of the instructor. Publications from academic journals are discussed and critiqued by seminar participants, paying attention to theoretical and methodological issues. A student paper is required at the end of the course.

Taught By
S Sriram
  • Professor of Marketing
  • Michael R. and Mary Kay Hallman Faculty Fellow
Sriram’s research interests are in the areas of brand and product portfolio management, monetizing content, and healthcare. Substantively, his...