Special Topics in Marketing (Quantitative)

Course Code
MKT 899
Hours
1.5 hours
Type
Elective
Offered
  • Winter 21 (A)
  • Winter 22 (A)

Special Topics in Marketing: Quantitative --- This Doctoral-level course covers special areas of current research in Marketing that draw on the tools and techniques of microeconomics, econometrics, multivariate statistics, game theory, or other relevant source disciplines. Offerings of the course could cover topics such as New Product Models, Marketing Strategy, Services Marketing, etc., depending on the interests of the instructor. Publications from academic journals are discussed and critiqued by seminar participants, paying attention to theoretical and methodological issues. A student paper is required at the end of the course.

Taught By
Anocha Aribarg
  • Associate Professor of Marketing
Prof. Aribarg's interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...